The concept of "private domain traffic" emerged in 2019. More than two years later, the concept of private domain traffic has become more and more popular, and it has undoubtedly been pulled to an unparalleled height. All walks of life are trying to create: It can be reached at any time, can be freely controlled, can be used repeatedly, and free private target crowd traffic.
Education and training companies build their own private domain traffic pools based on WeChat social circles. In this era of "traffic is king", they can better precipitate and convert, and then use distribution, fission and other growth ideas to build a high-quality fan community important form.
So, how should education and training institutions really integrate the private domain into their business?
01 Private domain traffic drainage
If you want to do private domain traffic fission, you must cooperate with the drainage of public domain traffic.
The first thing that education and training institutions need to do is to guide users in the public domain traffic pool to your private domain traffic pool more efficiently and with higher quality.
Douyin can be said to be a public domain traffic pool with high traffic and activity at present. Therefore, many educational and training institutions will publish short videos or live broadcasts through Douyin platform. Through these high-traffic platforms, they will use operation tools to accumulate users while attracting traffic. and conversion, laying an important foundation for the formation of your own private domain traffic pool.
And how to efficiently retain and convert users who have entered the private domain traffic pool?
Take the marketing tool provided by the educational SaaS technology service provider Maker Artisan for education and training institutions as an example. First, users are drained through live broadcasts to guide users to follow the official account or add customer service WeChat or corporate WeChat. Targeted operation and other tools carry out fission and precipitation of users, retain users with the help of a certain reward mechanism and let old users drive more new users to pay attention, and quickly realize the fission growth of fan users.
02 Enterprise WeChat
At present, when it comes to tools that can operate private domain customers most efficiently, we have to talk about enterprise WeChat.
According to statistics, there are currently more than 1.2 billion WeChat users, which shows how huge a private domain traffic pool will be for enterprises that have opened up WeChat.
Take the enterprise micro tool of Maker Artisan as an example. It is a private domain traffic operation platform based on enterprise WeChat. It helps enterprises build safe and stable private domain traffic, builds a user growth engine platform, helps enterprises accumulate customer assets, and quickly seize private domain. An operational artifact of traffic bonus.
Based on the function of enterprise WeChat, it helps education and training institutions to conduct in-depth research and development on sales (draining and acquiring customers), service (follow-up and conversion), and operation (maintenance and fission), helping education and training institutions to quickly seize private domain traffic. dividend.
Education and training institutions have realized online customer acquisition, sales conversion, user management, and promotion and retention through enterprise WeChat, creating private domain traffic growth based on enterprise WeChat, and allowing private domain traffic to truly integrate into the business of education and training institutions.
Here is a simple example of how education and training institutions conduct traffic, service, and operation through WeChat:
A yoga training institution created a white-collar yoga exchange group through the feature of live code in the maker, craftsman, enterprise, and micro-tool group, and then printed the QR code on a poster or roll-up board to go to the software park, cultural and creative park and other white-collar workers The gathered office building area conducts offline country email list drainage, and guides interested users to join the company's WeChat group by scanning the QR code.
After that, employees can push yoga courses suitable for office workers and white-collar workers to users in this group, instead of blindly recommending other courses and causing users' disgust.
In-depth understanding of user needs, pain points, preferences, and push different content to different people and different communities.