Have a look at one of their landing pages: Click on the image to see the full landing page When it comes to Raise Craze’s landing page strategy, Claire keeps things straightforward. “Our landing pages are used primarily for lead generation, so we make sure that our forms are as simple as possible. Less is more! The user is way more likely to fill out [a form] if it’s quick and easy answers,” she explains. The true mastery is tailoring each campaign—and every landing page variant within that campaign—to seasonal nuances and current talking points. “It’s important to pick up on trends related to your industry. Being in tune to the cyclical changes is a must!”
From there, it’s all about monitoring audience behaviors and tweaking copy to match those insights. Pssssst … Looking for tips on creating high-converting copy? Find out how to make every word count with the Unbounce guide to copywriting. 4. Power Up with the Right Optimization Tools Optimization is often where small teams struggle. Just getting campaigns up and running is an achievement, yes? That’s one of the main reasons why Claire and Raise Craze consciously partners up with tools to make the job much easier. One of these tools is Smart Traffic, an Unbounce feature that sends visitors to the page variant where they’re most likely to buy email list convert. Claire Seymour, Marketing director, Raise Craze I’m far from an expert in optimizing conversion rates, but I know there’s no landing page that will resonate with all customers.
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We rely on Smart Traffic to know which landing page to serve up based on that particular customer. And it *works*. Just look at that conversion rate lift: A conversion rate lift of 29%? Yeah, you better believe it. A key tactic for Claire when putting together landing page campaigns is segmenting campaigns based on broad audiences, and then—within each campaign—tailor variants with different messaging and focuses. “Testing multiple variants is so important when trying to figure out what is going to resonate with your target audience,” she says.