Creating your own eCommerce brand has never been easier thanks to an easy-to-use online store builder and dropshipping app. But despite this, many online merchants are struggling to expand their business in a sustainable way and have a real impact on their marketing.
This is where Metrilo comes into its own.
This "plug and play" tool integrates seamlessly with your ecommerce store to provide advanced ecommerce data, CRM and email marketing tools.
So in this Metrilo review, we put this platform under the microscope to see if they really offer everything you need to help your ecommerce brand grow.
Let's dive in!
What is Metrilo?
metrilo review - home page
Created from scratch in 2014 with just three people, Metrilo is an all-in-one analytics, CRM and email marketing platform. It is designed to help e-commerce brands leverage historical data to retain customers and continue to grow. In 2019, Metrilo tracked more than 3098 million events and processed nearly three billion orders!
Metrilo operates on the premise of using their method to keep customers (which will be done in seconds) with lower acquisition costs and higher profit margins. It aims to ensure users reduce paid traffic and instead refocus their attention on understanding and investing in long-term customer relationships.
Metrilo utilizes a four-step pipeline to help you leverage its capabilities to grow your business. The process starts with monitoring and analysis. Metrilo offers advanced analytics to help you keep track of everything going on in your store.
Next, Metrilo can help you understand and explore these insights. Metrilo's customer database is designed to provide behavioral insights to help you better understand your customer profile and shopping journey.
From there, you can use Metrilo's integrated email feature to target customers with relevant email campaigns. You can personalize these messages and automate ongoing communications to help increase engagement and simplify the process.
Metrilo Review: Key Features
Metrilo's features include three categories email list that can be used together to harness the power of consumer data to help you retain customers:
E-Commerce Analysis
metrilo Review - Ecommerce Analitycs
Metrilo is designed to put the power of data in your hands. It automatically reports on the performance of marketing campaigns — more specifically, Metrilo outlines metrics including visitors, orders, and revenue over time. It also reports on key performance indicators of engagement and sales attributes.
Metrilo enables you to monitor various marketing channels, referrals and influencer campaigns. You can check how well your coupon codes are performing and optimize your marketing budget accordingly.
Metrilo comes with an out-of-the-box revenue breakdown, noting the following:
new/returning customers
social channels
Income from coupons
Income generated through digital campaigns
Revenue generated by city/location
Failed, successful, and pending orders (you can hone in further depending on where your customers are)
Influencers, Referrers and Coupons to Promote Your Products
The device your buyer is using
Metrilo also comes with a detailed product management report:
Product View
buyers
Abandonment rate
This works wonders for discovering new product development ideas by helping you see at a glance which products are frequently ordered together.
Metrilo also accumulates data at each stage of the different channels, including the product channel, content channel, and shopping cart channel. Here, you can see exactly where your potential customers are dropping. Armed with this information, you can determine exactly what improvements need to be made to help increase conversions that matter most.
E-Commerce Customer Relationship Management