McDonald's has attracted attention in the process of digitalization. Since its self-operated app was upgraded and promoted in May this year, it has entered the top three free software list in the Apple App Store for two consecutive weeks. For the ordering software of a catering company, such a result can already make people feel gratified. Looking back at the historical changes in the catering industry, McDonald's has always been at the forefront of the wave.
This time the catering intelligence is no exception! "We may not see waiters at McDonald's KFC in the future," some netizens made a bold prediction online. The b2b data remarks are quite alarmist, but it is undeniable that in the current catering industry, the atmosphere of manual ordering is indeed gradually dissipating. The unstoppable digitalization process has reduced the number of waiters in restaurants, replaced by ordering machines and QR codes everywhere.
People have become accustomed to and even praised this more "smart" ordering model - while saving waiting time in line, it allows consumers to choose the food they want in a more free and comfortable environment. This new ordering mode seems to be more "like a duck in water" to survive under the influence of the current epidemic.