Jun 19, 2022
In General Discussions
Beyond evolving the PPC manager to handle platform-specific automation, Fred jumped into the topic of automating the workflows associated with Industry Email List PPC management. While that might seem like a backhanded compliment to one of my favorite businesses in our host city (Seattle), I absolutely loved this quote from Fred: "Starbucks doesn't make the best coffee in the Industry Email List world, but they have the best process in the world." - Frederic Valleys And it's true - Starbucks has evolved because of its ability to bring this local, curated experience to thousands of city blocks around the world. Ultimately, a defined and repeatable process Industry Email List is needed to scale, which means we need to look at automating your Industry Email List organization's business processes. Fred provided several great examples and a mapped hierarchy of processes that other organizations can use to start compartmentalizing their processes: Additionally, Fred shared some interesting insights into automation tactics, including: Tactics are changing - The old way was to crunch numbers and look at spreadsheets. PPC marketers need to become MORE marketers Industry Email List and think about contextual alignment – setting the right goals and ensuring measurement systems are in place correctly. WE MUST FOCUS ON GIVING THE MACHINES THE RIGHT OBJECTIVES TO TRAIN THEM CORRECTLY. Yes, I decided to type in all caps for the latter, but it's a fundamental truth Industry Email List that we need to fundamentally rethink about our engagement with based on learning (ML).